Creative that shows up in the numbers.

  • I'm a Creative Director who came up in performance marketing, which means I care about the idea and the outcome in equal measure. I build the systems that turn customer insight into paid-social creative that actually moves the number: hook rate, CAC, ROAS, revenue.

    Fifteen-plus years in, I've led creative for DTC brands across beauty, wellness, and femtech, run high-volume ad pipelines producing 500+ assets a week, and driven results like a 20x ROAS improvement in 90 days and a 94% revenue run-rate lift off a single creative refresh. I've also built the AI-assisted production systems that let a small team ship that volume without the quality dropping.

    A beautiful campaign that doesn't convert is half a job. Great numbers with no soul won't last. I sit in the middle of both, where taste meets the P&L. I hold an MBA, I speak on creator marketing and design, and I still shoot and produce, which keeps me honest about what actually stops the scroll.

  • Performance Creative

    Paid-social creative that's measured on hook rate, CAC, and ROAS, not just how it looks. Concept to production to iteration, driven by the data.

    Content Systems + AI Production

    Repeatable, AI-assisted pipelines that ship 25–100 assets a week without draining the brand or the budget. Volume with a quality bar.

    Creative & Art Direction

    The idea, the look, and the standard. Direction that keeps a team pointed at one thing.

    Brand Strategy & Identity

    Positioning, voice, and visual systems that hold up across every surface a brand lives on.

    UGC & Creator Strategy

    Vetted creators, sharp briefs, full usage rights. A content pipeline instead of a one-off. **I bring an exclusive rolodex of vetted creators to the table.

    Copywriting & Messaging

    Words that do a job. Headlines, brand lines, and page copy that read clean and sell.

    Web Design & Conversion

    Sites built to be felt and to convert. Story, hierarchy, and trust in the same layout.

  • 2024

    TEDx Speaker | DelRay Beach, FL

    MUSE Creative Awards Gold | Website Design

    MUSE Creative Awards Gold | Best User Experience

    MUSE Creative Awards Gold | Employment

    2023

    Featured TikTok Growth Partner | 6M+ impressions single UGC push 1% CTR

    2022

    Featured TikTok Growth Partner | 86% CPA improvement over standard paid social, driven by micro-creators

  • “She sees the whole board. Strategy, craft, and the number we needed to hit, all at once.”

    “The rare director who can direct a shoot and defend a conversion rate in the same meeting.”

    “Our creator content finally looked like our customers. Engagement followed immediately.”

  • Email: katiebriwilliams@gmail.com

    LinkedIn

The Numbers.

~20x ROAS improvement in 90 days  ($24K → $456K monthly revenue)

+94% revenue run-rate growth  ($252K → $489K) off a creative refresh

$45K → $91.4K net revenue in 14 days  (70% net-new customers)

500+ distinct paid-social concepts shipped weekly

A person holding a smartphone displaying a webpage about skincare ingredients and features. The webpage highlights pure and safe ingredients, showing a chestnut image, a photo of a woman with handwritten "XOXO, LF" message, and mentions several magaz
Laptop displaying an outdoor adventure website with a mountain climber on a snowy mountain background.
Orange tote bag with white circle logo featuring a sun, waves, and palm trees, outdoors with a blue sky and ocean in the background.
Branding presentation for 'fraîche' skincare or beauty line, including logo usage, color palette, voice and tone guidelines, product card layouts, and a promotional image of a woman applying skincare serum.
Open laptops on a wooden table with a cup of coffee and a closed notebook nearby. One laptop displays a webpage featuring a throw blanket, and the other shows a product page for an Italian Herringbone Throw blanket.
A multi-page wellness and branding presentation with images of people outdoors and in the kitchen, featuring health-related text, color palettes, and branding guidelines.
A close-up of a woman looking at her phone, which displays an image of her applying skincare product around her nose.
Branding kit for Blue Unicorn featuring snack bars with colorful packaging, a unicorn graphic, and various design elements including logos, typography, imagery, and messaging guidelines.
Three large posters on a wall. The middle poster has the word "CIRQUE" on a blue sky background. The left poster shows a person with snow and mountain scenery reflected in their ski goggles, wearing a helmet. The right poster features a man with shor
Business cards and a brand guide for Onda, a company with a wave and sunset logo, on a red textured surface.
Laptop on a wooden table displaying a documentary titled "The Mound Digger" about Civil War era black miners, with a cup, a plate with utensils, and a cloth on the table, and a large vase with dried branches in the background.
A marketing presentation for Hello Sugarhouse featuring colorful children's toys, a child playing with a dollhouse, children playing with toys, a color palette, and a display of wooden toddler toys in a cozy home setting.
Laptop on desk displaying product advertisement for Zero Hour beard care serum, with a bottle, mug, and notebook nearby, and a window in the background.
Branding board for Buttermints with product details, color palette, logo usage, photography styles, iconography, and images of candy and packaging.
A branding presentation for Badass Beard Care featuring logo usage, color palette, component textures, photography style, and product images including beard oil and balm with bold text slogans.
Smartphone on a red textured surface displaying a bag of Blue Bits dog treats with a cartoon dog image and text.
A digital marketing or branding presentation for Peak Fuel, showcasing product info, branding elements, storytelling pillars, and food photography of prepared meals and outdoor adventure scenes.
Four smartphones placed on a beige surface, each displaying different sleep and bedding related apps and information.
Collage of images and text presenting a boating gear and branding company called The Custom Captain. Features include a man on a boat, a side view of two people in matching jackets, branding materials, a color system, photography, and product layouts
Smartphone displaying a beverage advertisement with a man drinking from a cup, set against a blurred cafe background. The ad promotes hydration with a product called Granny Apple, highlighting calories and ingredients.
A collection of branding and marketing materials for Sierra Dreams bedding company, including logo usage, color palette, photography, iconography, typography, spacing guidelines, and a bedroom photo.
Laptop on a wooden desk displaying health website with a blue and white design, showing text about brain and body connection, with a woman and a therapist illustrated on the screen. Surrounding objects include a notebook with a gold pen, a cup of cof
A branding kit presentation for Keto Chow, featuring samples of logo design, typography, iconography, color system, and promotional images of milkshakes and people enjoying drinks.
A collage of promotional slides for Kathlos premium athletic wear featuring images of male models and information about the brand's philosophy, product purpose, and performance standards.
A branding presentation board for Lands Downunder, including their logo, brand overview, voice and tone guidelines, primary colors, logo usage, photography and visual direction, and iconography. The background features stacked folded textiles and a l
The image shows a brand overview presentation for Braid & Wood Design Studio. It includes sections on the company's voice and tone, logo system, color system, photography and imagery, and product card layout. The presentation features photos of inter